On reflection it was hardly surprising Sony wanted to cash in on the success of Marvel Studios (Sony owns Spider man so you wont see him in the Avengers anytime time soon, so stop going on about it Internet!). It's the fact it was so blatant a cash in deciding to reboot it so soon after the pretty awful Spider Man 3 in 2007. Whilst its going to make Sony some dollars the timing of Spider Man is quite terrible, highlighting its mediocrity amongst comic book successes Avengers and Dark Knight Rising (well, presumably the latter).
The first origin half of the story (the most interesting part) feels rushed and the second half descends into a predictable uncharismatic action flick - as hard as you try to shove it in our faces spider man swinging around is no longer original to see on screen! The villain, Lizard, is boring and his motivation confused and lazy. The only attribute that rescues it from outright average is Andrew Garfield who is, as always, hugely likeable and natural on screen. He really accentuates a natural, geeky innocence that fits very well with the Peter Parker I always had in my mind. It also plays up to the romance with Gwen Stacey (Emma Stone - the suddenly very popular actress), which is also as forgettable as the rest of the film (apart from Garfield <3).
So, whilst you can't really go too wrong with The Amazing Spider Man for a night at the cinema with friends, it really adds nothing to the developing world of the comic book films. In fact its a bit of a back step from the great work at Marvel Studios and Nolan's Batman. Although.. the news of a Batman reboot for the Justice League film really does get me worried.
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